| Title |
Mobilizing Mass Media Support for Sharing Agro-Information |
| Location |
Tamil Nadu Agricultural University, Coimbatore |
Expected outcome / measurables |
| Activities |
• Dissemination of Innovative Technologies in Print Media
• Video Films on Success Stories of Agricultural Technologies and Innovation of farmers
• Audio Capsules on Agriculture Technologies
• Development of Media Relations
• ICAR Window - Showcasing of Agricultural Technologies
• Human Resource Development for Creative Writing in Agriculture |
| Monitoring Indicators |
• Reach of the program for print, electronic and communication module
• Adoption and multiplication of knowledge from farmer to farmer
• Coverage area of the program
• Diffusion of knowledge through programmes
• Farmer’s feedback |
